Summer Editorial

Interview with designer Cindy Hsu Zell of WKNDLA

2.22.2016

 

We're so excited to present our first interview for the new year featuring a maker from my hometown of LA.  Get to know the experimental charming designer of the modern sculptural wall hangings and jewelry line, WKNDLA-named after the designer's fave time and place.  With a background in sculpture along with retail installations and display, LA-based Cindy Hsu Zell took a leap last year to pursue her passion full time. Her creations embody a minimalist aesthetic, yet a standout for the innovative fusion of different materials (textiles, wood, metal) and design techniques.  Rooted in creating special pieces for her friends and family, Cindy's beautiful modern designs are treasured additions to our shop.



We love your stunning modern wall hangings! How would you describe your design approach and creative process- from design, inspiration and the formation of each collection?
I like to work organically, when I have an idea I try to make it as soon as possible because no matter what I picture in my head, the final product always ends up a little different. Usually this is because I can’t force a material to do something it doesn’t want to do so I like to get hands-on early and see where it goes. I try to have a cohesive group of materials or shapes to play with when forming a collection, such as the Small Hours collection of wall hangings inspired by different times of the day from sunrise to sunset, or Perpencircular, inspired by curves and straight lines. Right now I’m focusing on making all of the small and large-scale ideas dancing around my head without an overarching theme in mind, it’s going to be a little more experimental and one of a kind!




How did you get started in designing and crafting sculptural wall hangings and jewelry?
I created the brass, wood, and natural fiber wall hangings as favors for my wedding. I wanted to make a modern version of the good luck talisman to give to each of our guests as a token of our appreciation for them coming out to celebrate our special day with us. That’s how I started designing my wall hangings, by making each piece for a specific person in mind very close to us.


Love your design aesthetic and mixture of different elements. How do you integrate and choose the materials to use for each design?
I like to work with a very neutral color palette so mixing more texture and materials came very naturally in the design process. I love the contrast of shiny brass with raw wood. I also really enjoy incorporating different techniques into my pieces, from metalsmithing to woodworking, to spinning rope!


How have your designs evolved? What's next for your collection or any new projects?
My designs are continually changing as I find new materials to work with and develop new techniques. I’m really interested in continuing to hone in on my rope-making skills and see what kinds of interesting new shapes and combinations I can make from scratch. I really want to make some larger wall sculptures and installations this year!

Any advice for others taking a leap and starting their own business in design and creating products?
My advice is to be original and kind, always.



I know it’s so hard to choose, but what are some of your favorite pieces from your collection?
My favorite piece is called Perpencircular 002 and is made of a very large piece of rope draped over a wooden dowel. This piece is the reason I started making rope myself, because I wanted to create a 4” diameter rope from scratch. It took 8 hours alone to walk the string before I spun it and several hours to dye it indigo. It is over 4,000 strands of thread thick and uses 36,000 feet of string. I can still recall every drop of blood, sweat, and tears that went into that thing! I currently have it hanging in my studio where I don’t think I’ll ever move it.


Running a business requires a lot of time and passion for what you do- on your down time, what are your other interests, passions or activities that you enjoy?
My husband Matt and I just bought a house and I love figuring out how to decorate it. The slow process of building furniture to fill it with and finding the perfect pieces to save up for is totally addictive. We also love all food and enjoy discovering new restaurants and cooking our favorite dishes. We just got a grill so we’re obsessed with making dinner in the backyard, our favorites are ribeye steak and pizza!

Fun facts about you. Secret talents? Any irks and quirks you'd like to share?
Matt and I love to watch the Bachelor, and have watched almost every season of every show from the franchise together for the last 6 years. I love all the drama but have to admit that I also cry during every finale because I’m a hopeless romantic and believe they can actually find love on that crazy show. I also taught myself how to play the ukulele so I could play my favorite songs by Beirut.


What is your personal style or aesthetic?
My style is very comfortable, versatile, and minimal. I only wear black and grey, I can’t really help it! For my home, I also love neutrals and keeping everything very clean. I don’t think any of this is very surprising or different from the aesthetic of my art!


What are some of your favorite pieces and items you collect for you or your home?
I love trading art with other makers and they are some of my favorite pieces in my home. It is such an amazing and humbling opportunity to be able to exchange my time and energy for an object that I’ll treasure forever. I also like to collect functional souvenirs from every place I travel to that blends in with the aesthetic of my home. I like to look for things like textiles, art, and ceramics that I’ll actually use and display that has a great memory behind them of the journey!



Shop WKNDLA wall hangings
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 As a small business, we love to work with and support a community of emerging designers. It has been a joy to share Cindy's process and journey as she balances work, craft and life. Her organic flexible approach and respect for materials inform her stunning designs. Her advice resonates with any industry big or small and of course, in all aspects of life that "kindness" is key.  The joy, support and care for her customers and community of makers are evident in what she does. Utilizing skills from woodworking to metalsmithing, she is truly one of the sweetest and versatile makers I've met. Thank you so much Cindy for taking the time to share your craft, process and personal side! And so delighted to showcase your work and support my fellow Angeleno!

Product and Studio/Home Photos courtesy of WKNDLA

Studio Visit: Sue's Pottery Studio

2.12.2016

There's no doubt I have a weakness for ceramics! Whether it's visiting a ceramic studio in New York or Copenhagen, it gives me great joy to pick up our ceramics from the ceramicists themselves as well as learn about the craft. I couldn't be more excited to discover the beautiful work of a group of local potters right here in my own backyard. With over 50 years of combined experience in ceramics, Sue Kang and a collective of amazing ceramicists, including Kelly Kwon and Thomas Akarawa, have been quietly doing what they love under the radar. They design and craft beautiful table ware and sculptural vessels in the California bay area.  They recently started selling them and so happy to introduce their pieces to the world! Nestled in the woods in San Jose, they welcomed me to their cozy ceramic studio which impressively houses both a gas and electric kiln. 

Sue balances teaching pottery while running her beautiful cafe in Saratoga, Sue's Cafe and Gallery. I witnessed a sense of joy, camaraderie and community among these makers, as they create beautiful objects and gather together to share a delicious prepared meal by one of the potters. One of them also brought a box of lemons shared with everyone and was so grateful for my fresh lemons that day.

 
Sue instructing her student.
dark clay use for the tea strainer/ potter's wheel

 I'm in awe and an admirer of the craft,as they explained the different clays, glazes, cone firings and equipment. A cup may be a vessel with a simple use. But beyond the function, it's the sum of materials, the tactile and kinesthetic aspects of the craft, combined with the intuitive creative design and time. Plus throw in the science and magic of the kiln and of course, the passion and hard work of the potter making each piece unique. As I drink out of my favorite tumbler, I'm reminded of the love and care that goes into each piece.






Kelly Kwon with her ceramic pieces
Thomas Arakawa / stoneware and wood-fired vessels


As we catch a glimpse of the process and the studio, it has always been our hope that you share this journey with us to get to know the craft and the people behind the designs that we carry. I have a sincere appreciation for the individuals and the process of each piece that we showcase. We're delighted to support and introduce the beautiful work of these charming, kind and talented group of local makers.



Shop our new ceramics!
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Thank you so much Sue, Kelly and Thomas and all the potters at the studio for graciously welcoming me and teaching me about your craft. It's a pleasure and so inspiring to see your dedication and love of pottery through the years. So grateful to know all of you and learn about the process. Thank you!

Valentine's Day Gift Ideas

2.04.2016

Whether jewelry, accessories or home wares, Vuela has little treasures for your loved ones this Valentine's Day.


Shop Gift Picks:
The Things We Keep earrings / Cinq cuff / Sayaka Davis bracelet / Mute Object Ring / Shino Takeda bowl / Trois Petits Points locket / Micaela Greg scarf / Thomas Arakawa planter / Sue Kang tea cups/ Naoko Ogawa necklace

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